In the 1970s, Italian design underwent a significant evolution, thanks to the use of new synthetic materials such as ABS and thermoformed plastic, which paved the way for large-scale industrial production. This change marked the transition from artisanal work to production that was increasingly oriented towards serial production and accessible to the general public.
In this context, objects were created that became symbols of Italian design: for example, the Selene chair by Vico Magistretti, created in 1969 for Artemide, and the Eclisse lamp by Elio Martinelli, introduced in 1965 for Martinelli Luce. These pieces represent the meeting of creativity and functionality, helping to define the identity of Italian design in an era of great excitement and innovation.